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Are there any tools that you use to compare one site to another? Decent keyword density tools? SERP checkers? Backlink checkers?
I'm using various ones at the moment (that I don't want to post here in case its considered promoting them) but I wanted to see if there was other software out there that I'm not using that I should do.
A good UK keyword research tool would be good too.
I'd use about 3 or 4 different keyword tools. They all seem to differ so you don't know who to believe. They're all changing also.
Google insights is good but Web CEO gives you numbers. It tells you the Number of Daily Searches, the competition and the KEI. I'd recommend using both. The more the better in my book.
I have a music website. Web CEO told me there was less than 10 searches per day for my keywords. I used them anyway as they were in the URL and ended up getting over 25,000 hits per months after about a year(about 6,000 unique visits PM) purely through Google. It can tell you how best to optimise your website though which is great. I think that could have contributed to the large number of visits TBH.