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Hitwise: Google's 90% UK Market For Search In June 2008

     

engine

4:44 pm on Jul 17, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Hitwise: Google's 90% UK Market For Search [vnunet.com]
Nearly nine out of 10 internet searches in the UK in June were powered by Google, compared to four per cent for Yahoo and just over three per cent for MSN.

The latest figures from monitoring company Hitwise suggest that the divvying up of market share moved only fractions of a per cent across the four main players during the month.

IanTurner

5:09 pm on Jul 17, 2008 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member



No wonder its hard to find any UK search stories these days!

netbuddy

9:46 am on Jul 20, 2008 (gmt 0)

5+ Year Member



I agree with that last comment, that includes the Google.co.uk site too.

I just posted a thread on this issue with search engines.

Google is yet another US oligopoly that decides on what, you don't get a say in it.

Big_JDC

12:31 pm on Jul 23, 2008 (gmt 0)

5+ Year Member



90% is incredible. When people on the street use phrases like 'google for it', you know the competition is in trouble. Shame as most my clients rank well in Yahoo and Microsoft!

Whats your take on the Powerset purchase? looks interesting technology but will anyone ever visit microsoft (at least in the UK) to use it?

Lord Majestic

12:34 pm on Jul 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When people on the street use phrases like 'google for it'

Heh, people used to say "xerox it" and Xerox had to fight hard to make people use "photocopy" because they were terrified at the thought of word "xerox" becoming so common that they will lose their trademark on it. ;)

engine

1:26 pm on Jul 23, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I know that my wife hardly ever used Google, so she's in the 10% figure. I also know she uses ecommerce a great deal (yikes), so Microsoft and Yahoo have a future. ;)

JamieBrown

1:43 pm on Jul 23, 2008 (gmt 0)

10+ Year Member



Engine - thank goodness for your wife. She may be powering all of our Yahoo/MSN volumes.

Google is definitely king in the UK - regardless of the higher prices and lower conversion rates, there's no point putting much effort into Yahoo and Live because the volume isn't there. Its a shame, because I'd really like to play with features like MSN's demographic targeting, but it isn't really worth that effort.

Everything I do, I do on Google first, refine it, and then apply to MSN/Yahoo later.

 

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