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YouTube, the video-sharing site owned by Google, is set to topple the BBC's flagship website as the most popular online media destination in the UK.
According to Hitwise, the market researchers, bbc.co.uk has been the most-visited "entertainment" website in the UK every week for the past two years but is set to be passed by YouTube "in a matter of weeks".
The impending demotion of bbc.co.uk to second place at the hands of YouTube looks to underscore the power of web 2.0 media models, which harness user-created content and strive to create online communities.
YouTube To Usurp BBC Site as Most Popular In UK [business.timesonline.co.uk]
It's main selling point is it's videos, so it's fair to say it's success will depend on fresh new videos uploaded every day. But it's content is mainly of 'reality private videos.
Nice idea, but short-lived.
The BBC, on the other hand, takes much longer to load their videos, which are often
"Here's a video
because we think
you want a video
we've got nothing
really good to
show you and
it'll take twice
as long as
YouTube to work
sorry about that"
While when you visit YouTube, your expectations are much lower and are rarely disappointed.
But this is merely speculation and I wish I could predict the future.