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So said "It seems a bit pricy, and very untargeted for my needs" - even explained to the guy that people won't search YP for my services etc.... But they guy kept giving it the "We are established, and target by category blah blah" and I ended the call with a 'maybe'.
-- Big Mistake!
For the next 3 weeks Yell staff just hassled me, I had 3 phone calls in 2 days, 3 of these mailshots within a month, and they wouldn't leave me alone. Calls finally stopped for about 2 months, then one day, got a call from an Asian girl, who represented Yell.com, and did I want to renew my listing, I said NO, but the calls keep coming.
Then someone at work told me they use Indian call centres and basically pester you until you buy. Surely this is an insane way to run a brand name directory?
Any advice on how to deal with this lot. Perhaps some of you folks had similar experiences with Yell or YP or Business Pages, and would tell me if they are worth the trouble or not.
They are established at least, so maybe worth a punt.
[edited by: Helpinghand at 10:58 pm (utc) on May 15, 2007]
It seems to work reasonably effectively.
You'll find its not just Yell, that employ these tactics and that Yell are probably one of the better places to be.
I guess nobody can completely stop any one form of sales contact, but if someone asks to be removed or whatever, then a company like Yellow Pages should do exactly that.
[edited by: Helpinghand at 12:02 pm (utc) on May 16, 2007]