BT Web Clicks £15 per click for Stair Lifts!

Any comments on the new service from BT

[DontCopyMe]

Hi all,
Just been reading through the new service from BT called Web Clicks, delivering a set number of annual clicks for a fixed monthly fee.

Does anyone know anymore about this, the FAQ is a little dry?

Are they promoting the website or is it just a page in BT?

(Be quicker to ask who ISN'T selling clicks right now...)

Have a great weekend.

[IanTurner]

I just took a look at it and they seem to be offering PPC Management services, rather than their own PPC system. I must admit that their pricing model is a bit bizarre.

[quiet_man]

Yep, certainly looks like PPC Management service for AdWords and Yahoo. Agree that the pricing structure is, shall we say, a little strange ... yet stranger things have succeeded. Many moons ago I worked for a BT online service for SMEs, they have a captive customer base with very varied levels of Web savviness and which seems to put a lot of trust in the big brand. It interesting that BT's blurb for the service never mentions 'Pay Per Click' or specifics of the ad distributions, instead its full of reassuring benefits ("Get more customers to visit your business website") and big, recognisable Google and Yahoo logos. This is the language their SME customers understand, so I'm sure there'll be enough takers to justify the few staff needed to run the operation.

But really, a minimum 12 month contract, with the lowest price 'tier' set at GBP1 per click?!

[eWhisper]

Similar thread about guaranteed clicks from a couple years ago:
[webmasterworld.com...]

Guaranteed clicks has evolved a bit to include tier pricing instead of flat rate regardless of industry.

[DontCopyMe]

The SME's that we deal with are becoming more and more switched on about PPC. They are asking about keywords, bid prices and reports with more and more frequency.
Even if you did trust in any big brand, you'd have to ask the same questions: How much, where and when...

We were burnt with guaranteed clicks before, you'd think that others would have made a mental note not to follow!

Cheers