MagicTaxi

Seems like a Yahoo! affiliate donating some proceeds to charity

[running scared]

Is this new?

[magictaxi.co.uk...]

Seemingly UK based company dispalying Yahoo! results and donating 50% of "advertising revenue" to charity.

Seems like an excellent way to make a lot of money as an affiliate to me, even if you are forced to give away 50% of your revenues to charity.

They offer a toolbar and you can select the charity you want to give money to, although at the moment there is a fairly short list of charities.

Good to see that they at least don't give people too much detail about how to increase their donations to charities.

[engine]

Looks like all the big charities. It'd be nice to see some smaller ones added to that list.

[running scared]

It would be nice if there was a clear process to apply to be on the list, so if you were a charity you could get set up and then promote your own charity search engine.

I'm still a bit sceptical about their motives but I hope I am proved wrong. I suppose it is no worse than the charity christmas card deal - better something than nothing.

[topr8]

as usual

>>HALF of MagicTaxi's [6]net[/6] revenue gained from advertising goes to charity

it should be easy enough to absorb most of the gross revenue in running costs

i totally understand why people do this, there are various others doing it too, hardly a new concept

it also seems to me very close to inducing people to click ads - even if they do not say this implicitly, it is implied.

good luck to them though

[elgumbo]

Yep, there are a few of these knocking around - everyclick .com is another.

As said above, it seems to be stretching the terms of showing the ads by encouraging people to click on their "own" ads to earn money for their charities (IMO).