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Online advertising spending in the country jumped 40 percent to 917.2 million pounds in the first half of 2006 compared with a year ago, taking a market share of 10.5 percent, data showed on Wednesday.
The Internet Advertising Bureau (IAB UK) said Internet ad spending had continued to grow despite a depressed overall market and predicted it would overtake spending on national press advertising before the end of 2006.
Online ads surge 40 percent [today.reuters.co.uk]
Most of the *major* advertising agencies are looking at acquiring, or have already acquired Paid Search resource too.
This new fangled interweb thing might not be a fad after all...