Target audience 25 to 45 year old women

UK sites only

[lloyd]

Can anyone recommend any websites (large/traffic) or portals that target this demo.

I am aware of Handbag.com and Icircle but are there any others out there worth targeting for a Christmas campaign.

Genuine responses only please, especially from those who have had a good campaign.

[Shak]

lloyd

are you referring to banners or email?

Shak

[lloyd]

both

I see no reason to having banners on one and piggy banking their emails.

Ideally though a text link on a site and newsletter would be the best solution. Not sure if banners are the best solution for a Xmas campaign especially if you are trying to increase revenue.

[Shak]

2 sites which would be huge for thsi market would be Speeddater and FriendsReunited

not sure how fine their targeting can go

sorry for lack of input lloyd

shak

[sem4u]

How about Ivillage? I don't have any expertise in this area though.

[doodledunk]

Hangbag.com, ivillage.co.uk are the top two sites with high traffic. Handbag tends to have a slightly younger audience than ivillage. Other than those, how about GM.TV. We've worked with all the sites and targeted the same demo. and have had some great results.

[Gymonsear]

A few years ago they did a media guide to main advertising opportunities in the UK featuring 100 online medias and their details

Is anything like this banging around now?

[elgumbo]

I ran a campaign with Handbag last year and was disapointed with the results.

At that time I also looked at Femail.co.uk which targets the same market. It's part if a UK national newspaper.

[lloyd]

It's a tuff one this.

I have approached some of the companies on the list and all they are interested in is cost per impression.

Want for a better term...banners. Haven't these people moved on. Being an ecommerce website I would much prefer an affiliate relationship, at worse ppc. If Google can start at 4p, so can everyone else.

[irishaff]

Hi,

My attention has been aroused by this thread. I work in an adventure sports niche and thought perhaps ( given ive demographed all the clients from last year ) that we might give targetted banner ads a go.

What advice would people have , im working from a perspective of ´thickness ´ here ..

Have no idea who to contact ( Double click told me they are no longer in the market )

I can measure ROI through campaign tracking though.

Is there a one stop shop for banners that are demo targeted?

[StanTheMan]

All the above and

FemaleFirst.co.uk

[lloyd]

StanTheMan

Have you had any success with FirstFem.

I have had a look at Alexa for a guide of their traffic and they are out stripping Handbag. Interesting.

[StanTheMan]

@Lloyd

We run competitions and advertorials and have good traffic and take-up.

Stan

[lloyd]

Stan

What would say is your conversion rate.

[edited by: engine at 10:45 am (utc) on Dec. 21, 2004]

[irishaff]

Hi,

Where would you suggest I go to purchase advertising on these type of sites?

David

[StanTheMan]

I contacted them directly. Web Companies will either give you a price or point you to their subcontracted advertising company.

Hope it helps.

[irishaff]

Thank you