Traffic Volumes

[exmoorbeast]

In a recent thread it was suggested that:

"Mirago's PPC has almost zero traffic, likewise Splut and Webfinder"

Quite simply not true. Mirago depleted my account on a few keywords so quickly that I was having to watch it constantly during office hours. Similarly Web Finder has done quite a bit lately - growing all the time. My budget is substantial, by anyone's terms.

I suppose its all horses for courses, but I must say that I was extremely impressed with the ROI for these engines, blowing Adwords out the game in terms of quality.

My question really is, is there any other sources of UK Traffic, other than the usual suspects, that
people dismiss that really are actually very good?

For example are the UK banner networks any good? Or perhaps sponsored listings on a cost per year basis?

Very interested in any pointers you may have.

Thanks

Beast

[Shak]

think both Mirago and Webfinder have positioned themselves as B2B technology players, rather than trying to go for eyeballs from the end user.

they both have very strong Business development teams out there, hungry for that next traffic deal.

Shak

[IanTurner]

At the moment I think we are in a time of high PPC traffic growth (this is long term and you can ignore the Google SEO PPC affiliate stuff)

Good placement/marketing from any PPC provider at the moment will reap dividends - it just needs the provider to really concentrate on the anti-fraud measures as well as the front end.

[exmoorbeast]

Yes, it's definately increasing as per all the research that came out last year.

The affiliates now make up at least 20% of all PPC traffic from the big guys, so I can't see them going away. The major thing to consider is the quality of this traffic which can be hit or miss.

We manage a client and he used another firm for PPC, and couldn't understand why he was not making any money from their efforts. When we showed his his logs, the top two referrals were absolute junk. No one's fault their tho.

We particularly like Mirago's source exclusion system which would be a good feature on the usual suspects too.

Interesting comment about fraud, we haven't taken any steps to combat, nor even identify this, care to elaborate Ian?

[christopher]

From what I've experienced regarding UK banner networks/exchanges, they are all pretty much bad.

Although I can't speak for MSN's as I've never used them.

I use Bpath at the moment, but from 11'000 displays - only got about 20 clickthroughs to my site.

Waste of time.......

[exmoorbeast]

Thanks Christopher...that's a lousy click thru. I wont bother.

Looks like PPC might be the only sure way of goin out and gettin the traffic. Especially since it's pretty much on demand.

[christopher]

Google PPC was alright. I had Directory and Articles for my keywords, and was getting about 60 clicks per week - mind you it was with a low spend campaign

Try Overture, as it gets you (as far as I know a paid listing) in with them and I think MSN too.