freeserve.com - simple to spell, easily memorable and excellent brand awareness...
wanadoo.com - difficult for many people to spell no doubt, no brand awareness and not that simple to remember...
I realise that the French company want to bring everything inline to reduce costs, continuity etc, but time will tell whether this is a wise move.
I quite like the name Wanadoo. But they changed it, so it's done.
They've got so much money to waste, it was time for the timely "let's waste loads of cash on a new logo, that will most likely cost us loads more cash to advertise and build up again"
All the engines copy each other. One decides to revamp their site, and all follow suit.
Lycos did it, Tiscali did it and so did MSN.
Lets all waste tons of cash so we can exercise a bit of power and flash our status a bit lol.
I don't know how much Freeserve paid for the new logo - but you can bet it wasn't cheap!
On the home page before the major change they used to have Freeserve - A Wanadoo Company on their site, so built some awareness on their site but they have sprung a LOT of adverts up in the UK.
As for bandwidth, its only capped for new members (I've still got unlimited).
A ton of cash was paid for it.
[edited by: engine at 10:46 am (utc) on June 23, 2004]
[edit reason] snipped company specifics [/edit]