e-commerce Christmas in the UK

[lloyd]

Hi

This is my first full on e-commerce Christams (mail order sector).

To help me understand where I am, I need some input from everyone.

Here's the picture.

I have interested traffic on one site by over 145% and the other over 300%. Not bad for a years work, but the orders are not reflecting this. Not even 10% increase for November. Okay the postal strike may have had a knock on effect.

How is everyone else fairing, especially in sales. (Please let me know what sector you work in.)

Many thanks.

[ukgimp]

Well done in increasing your traffic.

Have you looked at the usability of your site as well. You can have millions of visitors but if your sites usability is not intuitive then you wont do as well.

Do you have abvious calls the action, "BUY NOW" etc and does the payment process get complicated. Do your logs tell you anything, where are people jumping ship.

Time to dig out the logs and recruit a few friends to act dim and go through your site with a fine toothed comb.

Cheers

[tigger]

sales are down I was doing very well and had a great October, November is very quite and thats not just because of G, I've spoken to a few other suppliers in my game that don't rely on SE traffic for sales and they are having a quite November as well :(

[curlykarl]

November = very poor start, but it has picked up over the last couple of days :)

Karl

[lloyd]

Yeah.

Yesterday we turned the corner. Both sites up. Maybe people are just leaving it late this year. Maybe until pay day at the end of the month. So could be a real short burst, with above average rush next week and the following w/e.