Major Advertisers Suspending Their Business Relationship with Twitter

DIRECTV, Thoughtworks, Dyson, Mazda, Forbes, PBS Kids etc

[Sgt_Kickaxe]

Mods - the reuters link below is fine but the filter on ww is re-writing part of the URL to filter a word in it, perhaps you can fix it. Thanks.

Major advertisers, including DIRECTV, Thoughtworks, Dyson, Mazda, Forbes, and PBS Kids, are suspending their business relationship with Twitter and halting their ad spend on the platform effective immediately.

This Reuters article published today explains why - https://www.reuters.com/technology/exclusive-brands-blast-twitter-ads-next-child-pornography-accounts-2022-09-28/

13% of Twitter content? I had no idea. The article is self explanatory. Apparently the problem was first spotted and reported in August but Twitter didn't act on advertiser concerns then, so advertisers are acting now.



[edited by: not2easy at 9:51 pm (utc) on Sep 29, 2022]

[edited by: phranque at 10:14 pm (utc) on Sep 29, 2022]
[edit reason] De-linked - OP request [/edit]