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Twitter to Allow Users to Follow "Interests", Inserting Tweets in the Timeline

1:11 pm on Aug 14, 2019 (gmt 0)

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Twitter is to allow users to follow specific interests, such as sports teams, TV shows, and celebrities, with the tweets being automatically inserted in the home feed timeline.

Topics will be curated by Twitter, with individual tweets being identified through machine learning rather than editorial curation, the company said. For now, only sports-related interests can be followed, said Rob Bishop, a Twitter product manager. The feature is now being tested on Android.