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MIT researchers recently published a paper demonstrating how to get more Twitter followers for free.
They tested thousands of interactions and scenarios to find the right formula.
Key insights include how to increase conversion rates by up to 30 percent.
The researchers discovered that three features affect the odds that someone will follow you.
1.Number of friends and followers of the target.
2.Overlap in friends and followers between the targeted user and your account.
3.The probability of a follow increases when the targeted user has a large overlap and a large amount of friends.