The channel, which has yet to be named and is expected to begin operating this fall, won’t simply rebroadcast footage from Bloomberg’s existing television operation, but will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users. Twitter Teams up With Bloomberg for 24-Hour Streaming Video News [wsj.com]
Today’s announcements include new exclusive original live programming, live games and events, live syndications, extensions of existing live deals, and new always-on live streaming content onto the platform. This presents new opportunities for brands to reach passionate and engaged audiences by sponsoring premium video content at scale.[blog.twitter.com...]