New, Twitter's "First View" Promoted Video At The Top of Timelines

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Twitter has announced "First View" promoted videos which will appear at the top of users time-lines when they first visit mobile or the web. This is being rolled out slowly, according to twitter, and its only available in in the U.S. right now, with plans for it going world-wide in the coming months.

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. New, Twitter's "First View" Promoted Video At The Top of Timelines [blog.twitter.com]