Google and Twitter are working together to help publishers show “instant articles” to people who use their services on mobile phones.
The plan, which is supposed to launch with a small group of publishers this fall, is an effort to make it easier for publishers to distribute their stuff on mobile devices. It is also a response to similar pushes from Facebook, Apple and Snapchat.
The idea, according to multiple sources, is that Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately, instead of having to wait several seconds. Twitter and Google Working on Full Screen "Instant Articles" [recode.net]
