Welcome to WebmasterWorld Guest from 18.212.222.217

Forum Moderators: not2easy & rumbas

Message Too Old, No Replies

Twitter Promoted Tweets Now On Syndicated Sites

     
2:22 pm on Feb 3, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25844
votes: 847


Twitter has found a way to extend the value of a promoted tweet with the announcement that promoted tweets are now available on syndicated sites. The first site being flipboard.

We’ve been thinking a lot about how we can take the rich canvas of the Promoted Tweet and extend it beyond Twitter, to all the places where Tweets go today. That’s why we’re pleased to announce our first partnerships to syndicate Promoted Tweets outside of Twitter: with Flipboard Twitter Promoted Tweets Now On Syndicated Sites [blog.twitter.com]
For example, let’s say Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach similar audience on a mobile application like Flipboard. Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Best of all, because Flipboard already integrates organic Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.
10:02 am on Feb 4, 2015 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 23, 2003
posts: 105
votes: 0


I have tried to contact Twitter on their contact page, but no reply. Are they only allowing US publishers to buy promoted tweets?
5:55 am on Feb 16, 2015 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 12, 2000
posts:15132
votes: 167


http://www.ukmarketingnews.com/marketers-slow-to-embrace-twitter-ad-syndication/54/ [ukmarketingnews.com]

Marketers Slow To Embrace Twitter Ad Syndication

There are a couple of possible reasons why marketers have declined to sign up for the new ad syndication program. Many marketers handle ad sales themselves to gain more control over the process and may not be interested in teaming up with Twitter for promoted tweets. Others may be turned off by the amount of information they would have to disclose to Twitter to be part of the project.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members