Over the past year, we’ve thought a lot about what commerce should look like on Twitter. A few months ago, we took our first step toward this vision by giving merchants the ability to sell products directly from a Tweet. Starting today (in the U.S. only), we’re beginning to test a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps. This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users. Twitter Introduces "Offers": Discounts Redemption System [blog.twitter.com]
We’re planning to work with a handful of brands to begin testing this new feature during the holidays in the U.S. Stay tuned for more information of those partners in the near future.
