From a data perspective, Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time. While companies have long listened to what their customers are saying on Twitter, complex enterprise decisions often require input from a lot of different systems. IBM’s expertise is in integrating complex systems and data to make better decisions.
This is why we’re thrilled to partner with IBM, a global leader in helping companies take advantage of emerging technologies and platforms like Twitter. This relationship will enable IBM solutions – like the famous computer Watson – to access Twitter data as an input for multi-variable, pattern-dependent questions like “What do customers like best about my products?” or “Why are we growing quickly in Brazil?” Twitter and IBM Partner In Analytics Apps [blog.twitter.com]
