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After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!Twitter Launches Beta Test Of Video Ads In Stream [blog.twitter.com]
In the spirit of making campaign setup easier, we now offer advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. This means advertisers only get charged when a users starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views.