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Twitter Launches Beta Test Of Video Ads In Stream

     
8:14 am on Aug 13, 2014 (gmt 0)

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This is an interesting beta launch, and a logical step for ads in the stream. Twitter is inviting existing advertisers to join the beta program.


After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!Twitter Launches Beta Test Of Video Ads In Stream [blog.twitter.com]
In the spirit of making campaign setup easier, we now offer advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. This means advertisers only get charged when a users starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic vs. paid video views.