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Earlier this year, we announced a new way for selected advertisers to drive mobile app installs and engagements on Twitter. After seeing strong results in beta, we’re excited to offer mobile app promotion to all advertisers globally, starting today.Twitter Rolls Out Mobile App Install Ads [blog.twitter.com]
To ensure the highest possible return on investment, we’re offering a new pricing and prediction structure for mobile app promotion, based on a cost-per-app-click (CPAC) model. You will only be charged when a user clicks to go to the App Store or Google Play from your ad, or when they open your app directly from Twitter.