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Twitter Acquires Mobile Native Ads Company, Namo Media

2:43 pm on Jun 5, 2014 (gmt 0)

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Twitter continues its efforts in advertising, now with acquiring Namo Media.

Clearly, ads are becoming more important to twitter as it makes every effort to bring in ad income.

We’re excited to let you know we’ve agreed to acquire Namo Media! Since we acquired MoPub last October, we have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users. We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience.Twitter Acquires Mobile Native Ads Company, Namo Media [blog.twitter.com]
2:27 pm on June 10, 2014 (gmt 0)

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I'm still yet to see a great example of Twitter ads actually bringing volume and roi?

But nice to see a flurry of acquisitions and investment in tech and monetization.