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Twitter Announces App Install Ads

     

engine

6:20 pm on Apr 17, 2014 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter, and off-Twitter through thousands of mobile apps that use MoPubís mobile advertising exchange.Twitter Announces App Install Ads [blog.twitter.com]
Advertisers can now set up campaigns directly on ads.twitter.com to run across the Twitter Publisher Network, which is comprised of the thousands of apps and over 1 billion monthly devices the MoPub mobile advertising exchange reaches. Advertising campaigns run across the Twitter Publisher Network are automatically translated into programmatic bids on the MoPub exchange, on a level playing field with MoPubís existing DSP partners. This is now available to U.S. advertisers in a private beta. Combined with the targeting and measurement features in the mobile app promotion suite, this affords advertisers the ability to easily run on-Twitter app promotion via Promoted Tweets, while simultaneously running off-Twitter advertising via the MoPub Marketplace.
 

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