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Report: Twitter To Launch Mobile Ad Product

     

engine

4:41 pm on Mar 28, 2014 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Mobile ads: Everyone's using mobile, so no surprise there's going to be something specific to mobile.

Twitter Inc. is planning to release a mobile-advertising product in the next few weeks that application makers can use to encourage downloads of their programs, according to people with knowledge of the matter.

The format, known as an app-install ad, will help the San Francisco-based microblogging company attract marketers in the e-commerce and game industries, said the people, who asked not to be identified because the information is private. If users click on one of the ads that appears in their Twitter feed on mobile devices, they will be directed to the advertiserís page in a mobile-app store where they can download the program. Report: Twitter To Launch Mobile Ad Product [bloomberg.com]
 

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