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Twitter Takes On YouTube Executive To Push or Video Ads

1:04 pm on Mar 11, 2014 (gmt 0)

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Twitter's keen on getting more video ads. Please, don't make the autoplay!

Twitter has hired former YouTube executive Baljeet Singh as a product director in its revenue organization, where he will work to improve the amount and quality of video on the service while also helping the company sell ads against it. Singh, who starts today, previously spent five and a half years at Google and YouTube, where among other projects he developed the skippable pre-roll advertisements that have been imitated around the web. "There's all this tremendous conversation that happens around TV content and online content — and all that conversation is happening on Twitter," said Singh, who left Google last month, in an interview with The Verge.Twitter Takes On YouTube Executive To Push or Video Ads [theverge.com]