Welcome to WebmasterWorld Guest from 54.211.121.63

Forum Moderators: not2easy & rumbas

Message Too Old, No Replies

Twitter Agrees New Ad Pact With Major Ad Company

     
2:17 pm on Jun 6, 2013 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:23502
votes: 411


In April, Twitter linked up with ad giant Starcom in a deal worth "hundreds of millions" over a few years. Now it has another one, with Starcom's rival WPP.

WPP's press release doesn't mention a dollar value, but the broad strokes sound similar to the earlier pact: A "global strategic partnership" that will "see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets."Twitter Agrees New Ad Pact With Major Ad Company [allthingsd.com]