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Ribbon, a San Francisco payments company, announced a new feature Wednesday that lets merchants offer an in-stream payment option on Twitter. Now, for the first time, consumers can find a product or service for sale through Twitter and complete the purchase without ever having to leave the news feed.
With Ribbon, sellers can create a customized link for free to list their product on Twitter and embed a checkout page within the tweet. Beneath the text and link in the tweet, customers will see a picture and description of the product and can then proceed to click through and enter their personal information and credit card details to make a purchase.Buying and Selling In Your Twitter feed With Ribbon [mashable.com]