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Twitter and Amex In eCommerce Collaboration Experiment

     
10:45 am on Feb 12, 2013 (gmt 0)

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Twitter Inc. is experimenting with becoming a shopping mall.

Twitter and American Express Co. said Monday they struck a partnership to allow Twitter users to buy products for the first time directly on the short messaging service.

American Express card holders who connect their card numbers to their Twitter accounts can post on Twitter to trigger a purchase of select products, including discounted American Express gift cards, Kindle Fire tablets from Amazon.com Inc. and jewelry from designer Donna Karan. The program will roll out over the next few days.Twitter and Amex In eCommerce Collaboration Experiment [blogs.wsj.com]
2:33 am on Feb 13, 2013 (gmt 0)

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Are the general public ready to connect their card number to a SNS account?
9:47 am on Feb 13, 2013 (gmt 0)

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And now there's an actual reason for hackers to take over Twitter accounts. If hackers were willing to hit Twitter accounts for the lolz, how much more will they do so when money is involved?
10:37 am on Feb 13, 2013 (gmt 0)

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Are the general public ready to connect their card number to a SNS account?


In the UK at least, Amex are already doing this with Foursquare, and offering pretty large paybacks for doing so (e.g. you check in/eat at a restaurant and they give you 15). These are very popular offers.

So I'd say given the right incentive, Joe Public's unease disappears pretty quickly!
3:25 pm on Feb 13, 2013 (gmt 0)

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Interesting incentive for sure, but I can see some drawbacks as well. You have to be careful what you click on Twitter I guess and the troubles with hacking accounts has also gotten for rewarding now. However the incentive to check-in somewhere and get a discount will definitely appeal to many users.