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Report: Twitter Acquires TV Analytics Company, Bluefin

2:22 pm on Feb 5, 2013 (gmt 0)

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Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.

Although we don't know the exact acquisition price, we were told this is Twitter's biggest acquisition to date.

Report: Twitter Acquires TV Analytics Company, Bluefin [businessinsider.com]

Twitter's move into social TV makes a lot of sense. It hired a Head of TV last fall and there's a strong correlation between people watching shows and tweeting about them.
6:54 pm on Feb 5, 2013 (gmt 0)

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Apple TV, Netflix....its all going on the web. This is a smart move by Twitter IMO.

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