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Twitter cofounder Ev Williams — who remains on the company's board — hinted Monday that follower counts may soon become the second most important number to users.
"The thing I think would be more interesting than followers is... retweets," clarifying that a simple measure of followers "doesn't capture your distribution."
"The dream metric," he said, "is how many people saw your tweet."
Retweets Mean More Than Follower Count [buzzfeed.com]