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Retweets Mean More Than Follower Count

1:35 pm on Sep 25, 2012 (gmt 0)

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Gaining followers non-organically put pay to the simple follower count. I can see why RTs are more valuable.

Twitter cofounder Ev Williams who remains on the company's board hinted Monday that follower counts may soon become the second most important number to users.

"The thing I think would be more interesting than followers is... retweets," clarifying that a simple measure of followers "doesn't capture your distribution."

"The dream metric," he said, "is how many people saw your tweet."

Retweets Mean More Than Follower Count [buzzfeed.com]