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Twitter's New Targeting Gives Greater Relevance To Promoted Tweets

     
5:45 pm on Jul 19, 2012 (gmt 0)

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Twitter's New Targeting Gives Greater Relevance To Promoted Tweets [advertising.twitter.com]
Today we’re introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers.

Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.
The feature is now available to all advertisers globally who use Promoted Tweets.
8:26 am on July 20, 2012 (gmt 0)

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This is better then GeoIP targeting?