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Twitter Buys Personalized Email Marketer RestEngine

Why: To Deliver Best Tweet Digests

     
1:47 pm on May 14, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 19, 2003
posts: 4395
votes: 2


Not sure I like it, looks like force feeding tweets.
Would you be OK with receiving more notifications about tweets you could have only a remote interest in?

Excerpt from TechCrunch:
Twitter has just finalized a deal to hire the team and buy the technology of RestEngine, a personalized email marketing service, which could help Twitter deliver email digests of great tweets you’ve missed.

Read from source:
[techcrunch.com ]
4:33 pm on May 17, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:Mar 17, 2010
posts: 93
votes: 1


They already started this. Got one or two already.

We’re rolling out this new email out to everyone over the next few weeks, so keep checking your inbox for new messages from Twitter. Like other Twitter email notifications, you can manage your preferences for this new digest in your Notification Settings.

Source: Twitter Blog [blog.twitter.com...]