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Hustle of the day

3:00 pm on Nov 24, 2011 (gmt 0)

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joined:Feb 11, 2003
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As I seem to have been branded a hustler recently, I figured I'd live up to the moniker and drop some of the hustling that I'm doing.

Here's what's going on:
- bloggers in my niche are blogging for charity. Basically they are accepting bids (to be paid to charity). Winner receives a guest blog post. Hmmmmmmm.......

Here's how I hustled this:
I run an ad network in my niche, advertising on many of these same bloggers. I have contacted a number of advertisers and proposed the following:
- I'll contact all the charity bloggers on their behalf, the advertiser agrees to match the winning bid on each of the blogs. In exchange, they'll also get a guest blog post. I recieve nothing for this. (though seperately, I'm bidding like crazy on these posts for my own site, some of them are on blogs run by national media).
- The advertisers then pay all the bloggers in the niche (via my ad network) to tweet, not about the advertiser, but instead about their guest blog post that resulted from their charitable donation. This they pay for, on a per follower basis.
- net result, advertiser gets a non-paid guest blog post on prominent blogs (industry wide), and gets it tweeted like nuts.

How you can use this:
- if you're an advertiser, suggest this as something that bloggers in your niche might do - it's an opportunity for you to contact them if nothing else. Bid, and if you're successful, offer a bunch of other bloggers $ to tweet about the post.
- if you're a blogger, put this together in your niche - get a bunch of bloggers together and put up a blog post for charity. Then approach some large advertisers and propose that they match the winning bids, for their own blog post...and followed up with paid tweets.

It's win-win-win-win-win. Also, I may make some cash out of the arrangement, so win for me too.