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What do Twitter Promoted Tweets Offer?

What kind of exposure do Promoted Tweets offer?

     
2:54 pm on Oct 24, 2011 (gmt 0)

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I was wondering what kind of feedback people can offer about Promoted Tweets?

What kind of companies have been using them (industry wise)? What are they generating; traffic, followers, brand awareness etc?

Just trying to gage what benefits they have, or whether its just a backhanded way of paying for followers (to put it harshly).
4:05 pm on Oct 25, 2011 (gmt 0)

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Unless i'm mistaken, you buy access to the hashtag, so that the ad runs on that. Does it give you opportunities for followers, I guess it would, but i'd suggest it's more for branding, or to sell a product or service.
3:52 am on Jan 18, 2012 (gmt 0)

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You do get traffic to your site from Twitter, try to post your primary keyword in your post
11:45 am on Feb 25, 2012 (gmt 0)

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Since all Promoted Tweets start out as regular Tweets, there is not a single ďadĒ in our Promoted Tweets platform that isnít already an organic part of Twitter.
This is distinct from both traditional search advertising and more recent social advertising.