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Confirmed: Twitter Acquires Tweetdeck

     
3:51 pm on May 24, 2011 (gmt 0)

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System: The following 3 messages were cut out of thread at: http://www.webmasterworld.com/twitter/4307283.htm [webmasterworld.com] by engine - 5:05 pm on May 25, 2011 (utc +1)


CNN Are reporting the deal was done today.

Twitter acquires TweetDeck [money.cnn.com]
Twitter has acquired TweetDeck, an application for organizing the display of tweets, for more than $40 million in a mix of cash and stock, according to sources close to the deal.

Although Twitter reps weren't available for comment, the company's PR account tweeted, "For all those who might be curious, we continue to not comment on rumors." Betaworks, a key investor in TweetDeck, was not immediately available for comment.

5:25 pm on May 24, 2011 (gmt 0)

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Wouldn't it be cheaper to pay a team in Russia to code something similar (or better!) then offer it from the home page of Twitter? What tweetdeck does is very simple. It's not PhotoShop. This sounds like a huge waste of money.
3:53 pm on May 25, 2011 (gmt 0)

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Besides the name, I would guess it's access to the user base they are buying, rather than just the software.
4:11 pm on May 25, 2011 (gmt 0)

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I see it has now been confirmed by Tweetdeck...

Official: TweetDeck Has Been Acquired By Twitter
[blog.tweetdeck.com]
I am extremely happy and proud to let you know that TweetDeck has been acquired by Twitter. We completed the deal on Tuesday and are now in the process of "joining the flock".

The past three years have been an epic journey, with many highs and lows, accompanied by the constant thrill of never really knowing what to expect next. We've grown from one team member and a single user, to a team of fifteen and a user-base of millions. The reason for this growth is simple - our unwavering focus on providing high-quality tools and services for the Twitter-centric power-user. This has always been our core audience - the most active, influential and valuable users of Twitter and social media in general. Quality over quantity.

It is precisely for this reason that Twitter has acquired TweetDeck. The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs "more power".

5:54 pm on May 25, 2011 (gmt 0)

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Wouldn't it be cheaper to pay a team in Russia to code something similar (or better!) then offer it from the home page of Twitter?


Keep in mind this was also a move to block a competing product/company from garnering too much of the marketshare when it comes to Twitter users.
6:43 pm on May 25, 2011 (gmt 0)

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Waste of money? Not if they paid with stock...they overpaid for one with overpriced stock :)
6:51 pm on May 25, 2011 (gmt 0)

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Well all my tweets have dissappeared so I think twitter has got a major technical problem going on at the moment.

[edited by: scotland at 6:54 pm (utc) on May 25, 2011]

6:52 pm on May 25, 2011 (gmt 0)

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How does twitter make money in the first place?
7:03 pm on May 25, 2011 (gmt 0)

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from garnering too much of the marketshare when it comes to Twitter users.


I think this goes beyond Twitter users. Twitter probably wants it because Tweetdeck has become to social media what Netscape Navigator was to the Internet. Or at least that is what they intend. Tweetdeck is the front door to many other social media services, including Facebook. The one ring and all that. :P

TweetDeck is your personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.
7:10 pm on May 25, 2011 (gmt 0)

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what martinibuster said,
Plus why not buy them when it's so cheap, why take the chance when Twitdeck has so many supersuers? After the Linkedin IPO raising money is very easy for twitter if they need some cash.
8:05 pm on May 25, 2011 (gmt 0)

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How does twitter make money in the first place?

x2

They must be selling reports-stats whatever, I'm intrigued by that too.
5:09 pm on May 27, 2011 (gmt 0)

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Tweetdeck accounts for 10% of Twitter traffic, according to one report, and was also in talks with Ubermedia. The latter firm has some other Twitter apps, and reportedly Twitter was concerned that Ubermedia might get too strong if they added Tweetdeck to their portfolio.