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Disclosure of Paid Links to Posts not Products for Sale

8:48 pm on Dec 30, 2010 (gmt 0)

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I have a few high follower Twitter accounts that I have not been effectively monetizing. I'm considering selling links to bloggers who blog on relevant topics as a source of traffic.

Does anyone know what the FTC disclosure rules are for links like this? The links aren't to products for sale. They're simply for traffic to the site's posts. The sites themselves would obviously be monetized (otherwise, who would actually pay for traffic).

4:41 pm on Jan 3, 2011 (gmt 0)

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This is the problem with the FTC disclosure rules - how many steps backwards do you have to take? A review for a toaster, with a link that sends someone to an ecommerce site that sells a toaster should be disclaimed somehow. But if you take it a step back and send someone to the review which sends someone to an ecommerce site, then I would think that you have plausible deniability and could do it with no disclosure.

The saying "it is easier to beg for forgivness, than ask for permission" comes to mind. The reality of the FTC being able to control linking when Google hasn't been able to is laughable, but I get that you probably don't want to have any risk. So consult a lawyer who specializes in this - if you can find one. Or accept the risk is very small and try it anyway.

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