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Twitter's CEO Admits It Lacks a Clear Long Term Vision

     

engine

6:05 pm on Nov 26, 2010 (gmt 0)

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Twitter's CEO Admits It Lacks a Clear Long Term Vision [telegraph.co.uk]
In his first UK interview since becoming Twitter’s chief executive last month, Costolo, when asked for his long term vision of the company’s purpose, replied: “I am working on clarity around that at the moment. I am currently trying to define what Twitter’s purpose is in the long term. We will be able to be more specific on that answer in the near future.”

Costolo took over the chief executive role from Evan Williams, Twitter’s co-founder, who has remained at the company to focus solely on product development. His quick ascent to the top job from chief operating officer, was seen by many as the repositioning of the company, as it focuses on generating profit and scaling its operations around the world.

Jack Dorsey, Twitter’s co-founder and chairman, added that it was difficult to try and define Twitter’s function and purpose, as so many of its uses had been defined by its users over the past four years. “It is hard to speak about Twitter’s vision without factoring in how much of its purpose has been defined by its users over the years. Users came up with so many parts of the service, such as the ‘hashtag’ [which allows people to link to a subject or an event] as so many people use it in so many different ways.

johnmoose

10:29 am on Nov 27, 2010 (gmt 0)

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With the upcoming holidays he has time enough to write that business plan....

J_RaD

3:28 pm on Nov 27, 2010 (gmt 0)

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added that it was difficult to try and define Twitter’s function and purpose


i can't figure this out either.

wheel

3:44 pm on Nov 27, 2010 (gmt 0)

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You have traffic. Monetize it.

ember

5:49 pm on Nov 27, 2010 (gmt 0)

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I thought encouraging mutilation of the English language and enabling narcissists were its long term purpose.

keyplyr

6:41 pm on Nov 27, 2010 (gmt 0)

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With the upcoming holidays he has time enough to write that business plan....

In 140 characters of less.

tedster

7:20 pm on Nov 27, 2010 (gmt 0)

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Twitter's challenge will be matching their own financial needs with those of the large 3rd party ecosystem that has grown up around them. It is 3rd party innovation that has grown Twitter, not Twitter's own brilliance.

If they alienate those who share the ecosystem (and their users) they will have a problem. If they only wait for third parties to innovate, they will also have a problem. Good luck to them on this job - sometimes stating the issue clearly is the biggest part of finding a solution.

directwheels

4:38 am on Nov 29, 2010 (gmt 0)

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Not very surprising. Having no business model seems to be the trend of many high-profile internet companies these days.

idolw

12:21 pm on Nov 29, 2010 (gmt 0)

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I thought their business model was to raise money round after round.

OMZen

6:28 pm on Nov 29, 2010 (gmt 0)

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Vision can wait till there are VC's lining up with the hopes of monetizing the mega conversation riot!

J_RaD

3:28 am on Nov 30, 2010 (gmt 0)

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I don't see twitters traffic ever being profitable, if people are having trouble converting facebook traffic i'd hate to be trying to convert a twitter user.

Sgt_Kickaxe

8:43 am on Nov 30, 2010 (gmt 0)

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In other words - the CEO is saying "buy me", for a crazy sum of course.

milosevic

10:35 am on Nov 30, 2010 (gmt 0)

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Yes @Sgt_Kickaxe, I think you've read between the lines.

They probably missed the boat on this and should have sold up a year or two ago.

But what's the point anyway? It's like Twitter HAS to have some sort of long term goal to do more than just tweeting, because they've become some massive organisation.

At the end of the day, the success of Twitter is down to it's simplicity and single focus - bolting crap on to it to appear like progress is being made is a folly.

john5000

1:07 pm on Dec 1, 2010 (gmt 0)

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Perhaps them twitter cats are just living in the Now.