Twitter has always wanted to capture those non-logged in users, and this new home page might just help capture more log-ins.
Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.
We’re introducing the new twitter.com on desktop to U.S. users first, and intend to bring it to more places over time. Twitter Homepage Now Shows Samples of Tweets To Non-Logged In Users [blog.twitter.com]