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Twitter is set to take Yahoo’s place as the third-largest seller of online display advertising in the U.S., according to eMarketer.
The social media site is expected to claim 5% of the U.S. display ad market this year, up from 3.6% last year, the online ad researcher said in a report it plans to release Thursday. Twitter still trails Facebook, with 25.5% of the market; and Google, with a 13% share.
Yahoo, the third-largest display ad seller for the past four years, will fall to fourth as its share slips to 4.6% of the total this year, down from 5.5% in 2014, eMarketer said. Report: Twitter To Overtake Yahoo In U.S. Display Ad Revenue [blogs.wsj.com]