I decided to try Tiktok ads for my Travel website. Thought I’d add another source of traffic. Honestly speaking, I never expected good quality traffic from Tiktok platform but I thought I’d give it a try.
I was able to make an account after 7 attempts. Let me tell you that I’ve been doing Social Media marketing for more than 8 years now.
After making an account I added some money to their Account. I was able to do that quickly, without any issues.
I started working on my 1st Campaign. When I reached the Geo Targeting setting, I surprisingly couldn’t find any Tier 1 country. There were just 6-7 countries.
I reached the page where I was supposed to make a Creative. This had 2 options, (i) Single Video and (ii) Single Image. I chose option (ii) Single Image first and after I made the whole creative, they told me that Single image is not compatible with TikTok platform. It can only be shown on sister concern apps of TikTok. Surprised by this strange behaviour, I chose Single Video.
I wanted traffic on my Travel Page which featured some popular Holiday Destinations. After having made the creative 4 times (1st Three rejected for Posting Sexual Content as the girl in the Video was in a Knee Length dress and we are living in some Ultra-Orthodox society).
Finally, I started receiving traffic which had a Pageview of 1 views per session and time on site to be 0 seconds. After about receiving 100 users, I paused the campaign, where Tiktok Dashboard said that some 2000 users have clicked on my Ad.
I am in a Shock since then (the same kind when you see a Ghost walking the Ceiling).
Any Suggestions?
