Wow that's unexpected. Guess I hadn't followed their story of downfall closely enough. I knew they were sold to eBay. Didn't know the original owners bought it back. Sounds like just poor monetization management.
At one time, if your pages were stumbled upon it could add thousands of visitors in a matter of minutes. Happened numerous times for me.
I'd see a sharp usage spike, then look in my server logs and sure enough, I was stumbled upon.
Guess they weren't modern enough to compete with other more tech advanced Social Media sharing platforms.