Snapchat and Foursquare Partner to Improve Ad Geotargeting

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Snapchat and Foursquare are partnering to improve Snapchat's ad targeting with geofilters from Foursquare.
No doubt Foursquare's data will make a big difference, and will help advertisers achieve significantly better targeting and thereby, return on investment.

While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. Snapchat and Foursquare Partner to Improve Geotargeting [adweek.com]