Time Inc Acquires Owner of MySpace, Viant, and Its Ad Network

[engine]

I'd forgotten about MySpace, but it seems it's owner, Viant, has been acquired by Time, Inc, and it may have been after its ad network.

A spokesperson for Viant tells us that Time Inc. intends to keep all of Viant and run it as an independent business. The company also includes, in addition to MySpace and the Advertising Cloud product, Vindico, Specific Media and Xumo. “It’s business as usual,” he said. Time Inc Acquires Owner of MySpace, Viant, and Its Ad Network [techcrunch.com]

[bill]

Joe Ripp, chairman and CEO of Time Inc., described the acquisition as “game changing” in a press release.

Doesn't seem like he has kept up with the times... ;)