Snapchat, the popular mobile app for disappearing messages, is close to launching its first disappearing ads as the company sets out to prove its $10 billion valuation.
Evan Spiegel, the startup’s 24-year-old co-founder and chief executive, said Wednesday at a conference that the company will “soon” debut its first ads. The messages will appear within the Snapchat Stories feature, in between the photos and videos shared by users, and will not be targeted to individual users based on their tastes, he said.Snapchat Soon to Start Running Ads [blogs.wsj.com]
