Welcome to WebmasterWorld Guest from 54.221.9.6

Forum Moderators: buckworks & not2easy

Message Too Old, No Replies

Pew Internet Survey: Teens, Social Media and Technology Overview, 2015

     
4:55 pm on Apr 9, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25663
votes: 785


I was surprised how many use G+, and it shows that, despite its reputation amongst many, Facebook still holds 71 pct of the market for teens.

If you're marketing to teens, you really ought to read the full report in the link.



24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.

Much of this frenzy of access is facilitated by mobile devices. Pew Internet Survey: Teens, Social Media and Technology Overview, 2015 [pewinternet.org]
Teens are diversifying their social network site use. A majority of teens — 71% — report using more than one social network site out of the seven platform options they were asked about. Among the 22% of teens who only use one site, 66% use Facebook, 13% use Google+, 13% use Instagram and 3% use Snapchat.
5:24 pm on Apr 11, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member redbar is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Oct 14, 2013
posts:3056
votes: 431


This is a US survey about US teens, are they "surprised" about the figures because of US online costs?

I'm surprised about the US high usage of both Instagram and Snapchat, these are hardly ever mentioned by many of the people I know whereas Whatsapp is only mentioned the once and is used by hundreds of millions.

Are we witnessing different national usages?
7:47 am on Apr 14, 2015 (gmt 0)

Preferred Member from BG 

Top Contributors Of The Month

joined:Aug 11, 2014
posts:546
votes: 173


@RedBar - YES.

The short story :
1) US - SnapChat for up to 21yrs // Whatsapp 25-45yrs
2) Western Europe and South America - Whatsapp and Facebook Messenger used by all age groups
3) Eastern Europe and Russia(including all ex Soviet Union Countries) Viber and Facebook Messenger used predominantly
4) China - QQ Chat most widely used as well as 2-3 other chat apps (can't recall their names at this moment due to caffeine deprivation)

Hope you find the info useful.
7:14 pm on Apr 14, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 24, 2001
posts:712
votes: 3


I'd like to see a similar UK survey; I think the results could look very different. I'm not aware of teenagers using G+ but they are heavy users of Instagram (maybe even overtaking Facebook). Snapchat is also popular. Whatsapp is not that popular with under 21s.
1:19 am on Apr 17, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 28, 2013
posts:3351
votes: 703


My American son (who's in his late 20s) started using Whatsapp when he began grad school in Germany a couple of years ago, simply because that was how the students in his university program kept (and still keep) in touch with each other.
1:37 am on Apr 17, 2015 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 12, 2000
posts:15122
votes: 160


Personal observations of teens in Japan:
  • LINE
  • Twitter
  • Facebook
    Everyone has LINE. Although I dislike the app, I need it to contact a lot of people.
  • 12:07 pm on Apr 17, 2015 (gmt 0)

    Preferred Member from GB 

    10+ Year Member Top Contributors Of The Month

    joined:July 25, 2005
    posts:404
    votes: 16


    I find it sooooo hard to believe that as many teens use Twitter as do Google+
    When was the last time you saw an American teenager on Google+? I've (reluctantly) managed several G+ accounts and I don't recall ever to have seen a teenager using G+...

    @fom2001uk, there's scarce data on social media usage in the UK. These two reports might be of interest:
    [rosemcgrory.co.uk...]
    [ukyouth.org...]
    The fact that Facebook is being abandoned for YouTube makes sense. It has been reported before.
    4:02 pm on Apr 18, 2015 (gmt 0)

    Senior Member

    WebmasterWorld Senior Member 10+ Year Member

    joined:Aug 24, 2001
    posts:712
    votes: 3


    Thanks for those links, adder. Yes of course how could I forget to mention YouTube. My teenage daughter and her friends are never off YouTube, and I have the mobile phone bills to prove it :-(
    11:02 am on Apr 19, 2015 (gmt 0)

    Preferred Member

    Top Contributors Of The Month

    joined:Sept 12, 2014
    posts:384
    votes: 67


    My 14 yr old grandson informed me that fb is for the 9 yr olds crowd. His friends all live on instagram with a little bit of snapchat.
    7:00 am on Apr 20, 2015 (gmt 0)

    Preferred Member from BG 

    Top Contributors Of The Month

    joined:Aug 11, 2014
    posts:546
    votes: 173


    @toidi - just like 18 yr old are telling that FB is for the 14 yr old crowd, and the 22 yr old are telling its about 18 yr old...etc.etc. IN the end they are all on Facebook, trying to look older/younger than they really are. Its how the network evolved.
    11:34 am on Apr 20, 2015 (gmt 0)

    Preferred Member

    Top Contributors Of The Month

    joined:Sept 12, 2014
    posts:384
    votes: 67


    @nutterum

    no, even though they have fb accounts they do not use them anymore. That fad came and went. I do not know about the 18 year olds.
    11:45 am on Apr 20, 2015 (gmt 0)

    Administrator from GB 

    WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

    joined:May 9, 2000
    posts:25663
    votes: 785


    Many social networks are "fads" depending upon who's using it. Many young people crave a new network as the next big thing, whereas, adults tend to stick with what they feel comfortable with. Children tend not to don't a social network with their parents on it as cool.
     

    Join The Conversation

    Moderators and Top Contributors

    Hot Threads This Week

    Featured Threads

    Free SEO Tools

    Hire Expert Members