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Mobiles - the end of in-text advertising?

     
7:21 pm on Jul 19, 2012 (gmt 0)

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Over the past month or so I have implemented a major drive at redirecting mobile traffic to the mobile version of my main website. The main website has Adsense on it, Vibrant Media (in-text ads) and some affiliates.

All has gone very well on the mobile site with Adsense holding up well, not quite as good as the full site but far better than I thought.

But I had forgotten to include the in-text ad code on the mobile site so I asked Vibrant if I could use the same code on the mobile site as my main site. The answer was worrying.

Although in text ads work on a mobile phone they require two clicks (cos a mobile has no mouse) and they said it was not worth putting the in-text ads on the mobile site because the revenue would be almost 0 and might well lead to invalid clicks.

They also said they were considering the situation re mobiles and would get back to me when they had a solution.

Now, mobiles have been around for a long time and if they haven't worked a solution by now then .... probably there isn't one.

Do mobiles herald the beginning of the end for in-text ads? I think so, what do you think?
2:13 pm on July 25, 2012 (gmt 0)

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I suspect the biggest problem is that moble ads are much more difficult to see and use, compared to a desktop, or even a tablet solution.

I can confidently say that I have never clicked an ad in any form on a mobile/smartphone.
10:37 am on July 26, 2012 (gmt 0)

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Maybe so Engine but on my sites, the mobile ads are doing well, not quite as well as on the main site but better than expected. Everyone's mileage will vary depending on what site they have.

The question I was posing though was about in-text ads, in particular, on mobiles. They just don't work on mobiles at all basically. So how will all the in text ad companies react, especially as right now their income must be falling in direct relationship to the increase in the use of mobiles?