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In the wake of a solid earnings report, ARM's CEO Warren East said Microsoft may have some potential advantages over Android in the tablet market.
ARM processors power the vast majority of tablets and smartphones sold globally. And for the first time with Windows 8, a mainstream Windows operating system will run on both ARM and Intel chips.
Responding to an analyst's question about why consumers would buy Windows 8 tablets when Android tablet sales have been "disappointing," East cited Microsoft's brand recognition among consumers.