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Apple, new patent, your shoes call home

     
6:37 am on Jan 19, 2012 (gmt 0)

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Interest piece in how technology is encroaching ever tighter into personal lives.

Clothes that track your every move could fill Apple fanbois' wardrobes after the fruity tech titan patented new wearable technology. The designs, approved yesterday, describe "smart garments" with embedded sensors and a two-way communications link to an external database.

Based on the existing Nike+ iPod trainers, the new patent extends the idea beyond running shoes. Ski-boots, shirts and trousers were cited as potential pickings for sensor. The patent also includes descriptions of potential new functions which go far beyond what is currently available on the Nike+ range.

The patented sensors would track "garment usage" and "detect wear patterns":

[theregister.co.uk...]
We may not need a smartphone to access information, maybe just our pants or a Maxwell Smart shoe phone (138 episodes, 1965-1970).
3:42 pm on Jan 20, 2012 (gmt 0)

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the new patent extends the idea beyond running shoes. Ski-boots, shirts and trousers were cited as potential pickings for sensor.


Maybe Apple and Nike will license the new song by the band LMFAO for commercials for the new "smart pants"...

I got passion in my pants
and I ain't afraid
to show it
show it
.
.
.
I'm sexy and I know it

(from pop hit "I'm Sexy an I know It" by band "LMFAO")
4:08 pm on Jan 20, 2012 (gmt 0)

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@lexipixel creepy - that was playing on the radio as I read this post...
4:41 pm on Jan 20, 2012 (gmt 0)

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Can it direct dial the Chief and Agent 99?
10:38 pm on Jan 20, 2012 (gmt 0)

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creepy - that was playing on the radio as I read this post

-Marketing Guy

It doesn't play on my classic rock station. I've got a teenager -- the song plays on stations she forces me to listen to in the car. What's your excuse?