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Finnish mobile phone maker Nokia has launched two new smartphones based on Microsoft's new Windows Phone 7.5 operating system.
The Lumia 800 and the Lumia 710 mark the beginning of Nokia's fightback against Apple's iPhone and rivals using Google's Android software.
Nokia's new boss, Stephen Elop, had previously warned that the company was stuck on a "burning platform".
Today he said the launch marked the "rebirth" of Nokia.
In an unusual move for the company, it will start shipping the Lumia 800 range almost immediately and hit the shops in France, Germany, Italy, UK, Spain and the Netherlands in November.